United Wines asked us to officially re-introduce Birra Moretti to the Northern Irish trade: one exclusive night in Belfast that had to do real commercial work, not just throw a party. Birra Moretti’s world runs on a few honest ideas: authenticity, good food, family, fun. Everything had to ladder back to them, and feel genuinely Italian without tipping into cliché.
We planned the whole night before we built it: brand immersion, venues scouted and assessed, a complete costed proposal. The creative landed on a name we wrote: Ciao Bella-fast, the Italian greeting and Belfast folded into a single word. Italy plus Belfast, making something neither could alone. From there we built the world around it, every prop, print piece and act chosen to make the room feel like Italy rather than say it.
We turned The National into an Italian paradise: the tricolour, checkered tablecloths, a red Vespa, gelato on a bike, pizza, live music and Birra Moretti on tap all night. And we handled everything the room never sees. Concept, design, print, props, entertainment, suppliers, prizes, social and organisation. The trade didn’t hear about Birra Moretti’s Italian character; they tasted it, drank it and took it home.
Client
United Wines · Birra Moretti
Discipline
Events, Experiential & Brand
Services
- Strategy & Planning
- Concept & Naming
- Design & Art Direction
- Print & Production
- Event Production & Organisation
- Social & Content
